brands are running drama channels and it’s . . . a lot (spill)


Oh, hi there. So good to see you. I was just reading an article from [insert
mainstream media company]. You know, the biased one? With the misleading articles? Oh. Yeah, that doesn’t really narrow it down,
now does it. Whoops. But, from this article, I learned that while
YouTubers may have no marketable skills– Check! No real jobs– True! And, no grasp on reality– Okay literally me. What we do have is no personality . . . Either . . . As well. But honestly, you don’t really need a personality
to find an audience on YouTube. For example. ♪♫♬ [Beef FloMix plays] ♪♫♬ But from what I found out, apparently, in
order to run a YouTube channel, you don’t even have to be a person . . . at all. Today, we’re going to look at an internet
mystery called Spill. Who is Spill? So we’re all familiar with drama channels
on YouTube, right? Every single video is about the tea– Using the word tea unironically? I actually hate when people do that, but I
also just did it, so . . . Suddenly it’s okay. So drama channels like Sebastian Williams,
the Viewer’s Voice, Here for the Tea, they all have one thing in common: Extremely repetitve content that is nearly
indistinguishable from other videos in the same genre. Just kidding, that’s all YouTube videos. What they have in common is the fact that
they’re all run by real people. So the Viewer’s Voice is run by Nick Snider,
Here for the Tea is run by Sam, and Sebastian Williams is obviously run by– Um, actually I’m not sure what his real
name is. Maybe we’ll call him John? So when I first saw a video from the drama
channel Spill, I didn’t even question anything. I just assumed this was a real person. Spoiler alert: no. But we’ll get to that in a second. Before I get into the tea– Spill’s video format is idential to that
of any other drama channel, with the added bonus of some sweet custom artwork. We have the little avatar, the overly dramatic
music, and the very straightforward approach to presenting the content. No jokes, no extras, no commentary. However, spill does have one thing that I
have never really seen in a drama video: Actual research. I’m not talking about digging up old tweets
or finding archived web pages. I’m talking about college level, research
paper, MLA citation research—for internet drama. So, it takes Spill a lot longer to make a
video on a topic than it does any other drama channel. And on top of that, Spill has captions on
the bottom of the screen for every single video. Now, this is actually a big deal for a reason. Not to avoid patting myself on the back, but
I have captioned, paid for captions, or gotten community captions for almost every single
video on my channel, because some of you don’t know how to listen. And some of you are deaf. For me to caption one of my ten minute videos
takes me anywhere from 45 minutes to an hour. And Spill has videos that are five times as
long as that that have captions on screen. So the big piece in all of this is that between
the custom artwork, the captions for every single word, and the insane levels of research,
Spill is somehow spending a lot longer on each video than most YouTubers, but managing
to release several videos a week. So when I first realized that, I just thought
to myself . . . I don’t care. Like I really didn’t. Have fun I guess. Imagine putting effor into a YouTube video. Couldn’t be me. So, I just moved on with my life, and that
was phase one of the mystery. Who is Brew? So, we’re all familiar with science channels
here on YouTube, right? Every single video about is about the physics
and the math. Using math unironically—I actually hate
when I have to do that. But I also just did it so . . . suddenly it’s
okay. Wait, didn’t I just use that joke? So science channels like Kurzgesagt, AsapSCIENCE,
Vsauce. They all have one thing in common. Extremely repetitive videos that are nearly
indistinguishable from other ones in the same genre. Just kidding, that’s all YouTube videos
. . . What is going on here? What I’m referring to is the fact that all
of these channels are run by real people. For example, Kurzgesagt is run by Phillipp
Dettmer, Vsauce is run by Michael Stevens, and ASAPScience is obviously run by . . . actually
I’m not sure what his name would be. Let’s just call him A$AP Rocky. Okay first of all, that’s not even funny. And secondly, this is just the exact same
script as the last segment. Let me look at both of their channels, something
weird is going on here. [confused typing] [both channels play at once] I’m scared. So from what I gathered, Brew was started
about three months ago, which was a few months after Spill. Their names, channel banners, and icons are
all extremely similar, and their content is obviously in an identical format. So, how many people are working on these channels? I think we need to make a list. So we have the scriptwriter for Spill, the
scriptwriter for Brew, the narrator for Spill, the narrator for Brew, and then the editing
team for both. And then we have whoever is illustrating and
animating these videos, which I’m going to go ahead and assume is two, because there
has to be an assistant. So we have eight people that are working on
these two channels. They don’t do brand deals, they barely promote
their merch, and from what I looked at, their social media accounts only promote their videos,
so I don’t quite understand what’s being sold here. I have one of two guesses. They’re either doing this for AdSense, which
is laughably ineffective because I just got a video demonetized for saying the word Satan
. . . Which I just said again in this video, so– And my second guess is that they’re just
not trying to make money from it at all, which I would surely believe from one person, but
not a team of eight people who is making this much content on a weekly basis. But then things got even more complicated. Alright! That’s enough!! It’s time to burn some tweets!!! Yes, there is a third channel, this one for
reading tweets, called Grill. It’s the same art style, but appears to
be a different artist so . . . I’m just going to go ahead and add the narrator, artist
and writer for that one, bumping this up to a team of at least 11 people, none of whom
I was able to find any information on. I checked through every single social media
post, I went back to the beginning. I was on their Socialblade, and all that made
me think was that there’s actually a 12th person, because somebody has to be maintaining
all those social media accounts, as well as: Uploading new videos, getting the title, tags,
and descriptions right, inserting the ad breaks, making sure the end screen is correct on each
video– That’s a job in and of itself if it’s
being done multiple times a week. So, who is running these channels? Now at first, the only link between these
three channels was that Spill would sometimes cross-promote Brew and Grill’s videos in
her community tab. But then, one of my subscribers sent me this
video. I’m going to be away for today. I’ve got a big group project at school that
really needs to get done. But don’t worry, I think I’ve got just
the guy to cover a strange story about secret government organizations and aliens. Hi there. So, tea, huh? So yeah, turns out I was wrong. They’re just college friends making YouTube
videos together. There’s no mystery. Yeah. Okay bye. Just kidding. Did you think that was it? Huh? You thought I was just going to end the video
that way? When have ever just wasted your time for ten
minutes and then ended the video with some vaguely meta punchline . . . recently? When have I ever done that? Never, that’s when. I know that this is stranger than fiction
at this point, but there is a fourth channel which is way more in-depth than any of the
other ones I’ve talked about. It’s a full-blown fictional animation channel. I was gonna reach out to Spill via business
email for more information, but apparently Spill isn’t even supposed to be a real person. That’s what I meant when I said she wasn’t
a real person. They’re characters. There’s– there’s lore. I was wondering if we could ask you for some
help? Sure, what’s the big issue? Spill wasn’t talking about doing a literal
homework assignment, she was talking about doing a ficitonal college assignment for this
fictional college in this whole fictional world of fictional influencers. This isn’t a team of people, okay? This is a company. Which is a team of people—You know what
I mean. I feel like this company is trying to create
fake YouTubers for every genre. What if they start a cooking channel called
Grill? They already used Grill as a name, didn’t
they. What if they start a cooking channel called
Meal? What if they start a true crime channel called
Kill? What if they try to start a commentary channel
and replace me? Just because my job is so fake and easy that
someone artificial could literally do it, doesn’t mean I don’t wanna collect the
paycheck for it. So I think I’m going to have to beat them
to the punch. Today we’re going to be reading the top
posts from r/AskReddit. LegendaryIke asks, what is a story that you
want to tell but– Okay and, upload. Behold my new channel, Shill. Now all I have to do is create like, 10 more
of these channels, and then should once again be secure. Oh nevermind, I got demonetized. Anyway, looks like I’ve gotten ten minutes
of content out of this—I don’t have a watch— So leave a like, tell me what you think, and
subscribe if you haven’t already. Thank you for watching and a big thank you
to my 130,000 subscribers. Okay, bye.

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