Every Rolex Tells A Story — James Cameron

As a kid, I would go to movies that would blow my mind,
that would amaze me that would take me
to another world. When I decided to be a filmmaker, I wanted to give other people
that feeling that I had. I wrote Avatar in 1995, based on ideas that I had
when I was in college, at the age of 19. I realised that
the success of Avatar created a big responsibility for me. So I felt I needed to get involved and essentially become an activist on behalf of Indigenous rights. I was deep in the Amazon
up the Xingu river with the Kayapo people I had made friends with the chief of that tribe, a man named Ropni. He gave me some great gifts, things that had great meaning to him so I thought, “What do I have
that has that kind of value that I could give him?” And I couldn’t think of anything except my watch
that had been with me for 20 years, and had been through
all my experiences. It was a Submariner just like this one and I wore it for 20 years. Everywhere I went,
everything I did, 33 dives to the Titanic, making all the films that I made during that period of time. I was wearing the watch
the first time I saw Titanic for real through the porthole
of a submersible two and a half miles down and I was wearing the same watch in my black tie when I went up on the stage
to get the Oscar for directing Titanic. And it was equally appropriate in both places. This is a watch that I bought as a replacement
for the one that I gave to Ropni. When I look at my watch, I see all the places it’s been
in my mind. It’s the one constant companion. People come and go, the watch is always there. EVERY ROLEX TELLS A STORY

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