Korean beer exports to China increase on back of Korean drama success

Korean beer exports to China have shot up
over the past year… with analysts attributing the spike to the popularity of Korean drama
series in Asia’s largest economy. Korea’s Ministry of Agriculture, Food and
Rural Affairs says beer exports in March rose by over two-hundred percent compared to the
same period last year,… to over one-million U.S. dollars.
A ministry official says the growth was driven by the popularity of home delivered fried
chicken and beer sets that were popularized by a recent Korean drama show.
Meanwhile, total agricultural exports to China last month jumped nearly seven-and-a-half
percent from the same month last year.

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