New drive-in movie theater aims to capture young, family audiences


PLACES.WHAT YOU THINK OF WHEN SOMEONE MENTIONS DRIVE-IN THEATERS PROBABLY DEPENDS ON YOUR AGE.BUT WHETHER YOU FEEL NOSTALGIC OR CONFUSED BY WHAT THAT EVEN IS.. A CENTRAL TEXAS MAN WANTS YOUR BUSINESS.A NEW THEATER OPENS TONIGHT IN HAYS COUNTY.. WHERE THE BEST SEATS ARE THE ONES YOU BRING WITH YOU.CHRIS DAVIS JOINS US NOW WITH CHRIS:THIS LOCAL BUSINESSMAN HAS AN IDEA — HE WANTS TO CONVERT PEOPLE FROM THESE SCREENS.. TO ONES MORE LIKE THIS. I NEVER WENT TO A DRIVE-IN GROWING UP.. I DIDN’T EVEN REALIZE THEY EXISTED OUTSIDE OF THE MOVIES.BUT THERE ARE STILL HUNDREDS AROUND THE COUNTRY..AND THIS OWNER THINKS THE TIME IS RIGHT FOR ANOTHER. HE BUILT IT.BUT WILL THEY COME? CHRIS DENNY: “ALRIGHT.”CHRIS DENNY HOPES SO.CHRIS DENNY: “SO THIS IS THE PROJECTOR BOOTH. THIS IS WHERE WE SHOW ALL OF OUR FILMS.”ONLY THE CLASSICS WILL SHINE THROUGH THAT LITTLE WINDOW..DENNY’S TRYING TO RECREATE THE FEELING HE FOUND 17 YEARS AGO.CHRIS DENNY: “THERE WAS A DRIVE-IN THEATER THAT WAS CLOSE TO ME WHEN I WAS GROWING UP, WE USED TO GO WHEN I WAS YOUNGER, I LOVED THE EXPERIENCE.”DRILLING DOWN INTO WHY.. HE SAYS, MOVIE THEATERS TODAY ARE TOO STRICT. NOW 33, HE WANTS TO GIVE PEOPLE AN OPTION TO JUST HANG OUT AT THE MOVIES.CHRIS DENNY: “YOU KNOW, IF YOU BRING A DATE YOU CAN ACTUALLY TALK WITH THEM, YOU BRING THE FAMILY, YOU CAN TALK WITH THEM, INTERACT WITH THEM.”HE CAN FIT 43 CARS IN FRONT OF EACH STACKED-SHIPPING-CONTAINER- SCREEN..AND CUSTOMERS DIAL IN THE SOUND ON THEIR RADIOS. AFTER TWO YEARS OF PLANNING.. HE THINKS YOUNGER AUDIENCES ARE READY TO TRADE IN THEIR SMALL SCREENS FOR BIG EXPERIENCES.CHRIS DENNY: “WE BUILT IT, SO COME ON DOWN! (LAUGH).” CHRIS:DOC’S LAUNCHES TONIGHT.. CHECK OUT OUR WEB SITE FOR INFO ABOUT TONIGHT’S MOVIES AND HOW YOU CAN GET TICKETS. ALONG WITH THE SCREENS.. DOC’S WILL HAVE A FULL MENU.. AND IN A COUPLE MONTHS, DENNY HOPES TO COMPLETE SEVERAL MOVIE-THEMED TINY HOMES ON THE PROPERTY YOU CAN RENT OUT.. PLUS AN UNDERGROUND SPEAKEASY BAR.BACK TO YOU.SALLY: THE NATIONAL ASSOCIATION OF THEATER OWNERS’ WEBSITE SHOWS THAT ARE CURRENTLY 321 DRIVE-INS… THAT’S DOWN FROM 593 IN 1995.THE FIRST OPENED IN 1933… BUT IT DIDN’T GET POPULAR UNTIL THE 50’S…. THE PEAK YEAR WAS IN 1958 WHEN THERE WERE MORE THAN 4- THOUSAND DRIVE-INS.FIRST WARNING WEATHER AND TRAFFIC “PLEASE SEE FORECAST ON SCREEN, COMING UP…”ONE MORE MOSTLY DRY, PLEASANT DAY IS EXPECTED FRIDAY, FOLLOWED BY RAIN CHANCES FOR A 7TH STRAIGHT WEEKEND. A LATE WEEKEND COLD FRONT WILL THEN BE FOLLOWED BY SEVERAL WET, CHILLY DAYS.MOISTURE FROM THE REMNANTS OF TROPICAL STORM SERGIO IN THE EASTERN PACIFIC IS EXPECTED TO FLOW INTO TEXAS LATE TOMORROW AND SATURDAY, BRINGING MOSTLY CLOUDY SKIES WITH A FEW PASSING SHOWERS. THAT SYSTEM EXITS SATURDAY NIGHT, BUT RAIN CHANCES CONTINUE ON SUNDAY AS A DIFFERENT UPPER LEVEL STORM AND STRONG COLD FRONT PUSH INTO TEXAS.IF THE COLD FRONT HOLDS OFF UNTIL LATE SUNDAY, THE LAST DAY OF ACL MAY STILL BE WARM AND MUGGY WITH A FEW SHOWERS. THE FRONT WILL BRING QUICK THUNDERSTORMS, THEN TUMBLING TEMPERATURES AND STEADY, LIGHT TO MODERATE RAIN SUNDAY NIGHT THROUGH THE DAY MONDAY. WE ARE PREDICTING HIGH TEMPERATURES IN THE 40S AND 50S MONDAY AND TUESDAY WITH STEADY RAIN — A TRULY

13 Comments

Add a Comment

Your email address will not be published. Required fields are marked *