Why Disney Is Really Re-Releasing Avengers: Endgame

Avengers: Endgame was the epic culmination
of over 20 movies released across more than a decade, earning well over two billion dollars
at the global box office. So why would Disney re-release the movie less
than two months after its debut? Here are a few reasons. One big reason why Endgame is getting another
push in theaters doesn’t have anything to do with the Avengers at all. It’s another blockbuster that still holds
the top spot at the global box office. “Tell me his name again.” In 2009, James Cameron’s Avatar brought in
more than $2.7 billion, easily claiming the all-time box office crown with its 3-D, sci-fi
spectacle. It’s held on to the record for an entire decade,
but that era may be about to meet its end. The Avengers made a major splash with a record-setting
opening, with Endgame becoming the fastest film to ever surpass $2 billion. It eclipsed the entire box office revenue
of its predecessor, Infinity War, in just 11 days. But the new movie soon began getting pushed
out of theaters by an onslaught of summer blockbusters, leaving it around $43 million
shy of the all-time record after two months in theaters. In hyping up a new release of the movie, it’s
clear that Marvel is in it to win it, and this scheme might be just the thing to push
the MCU over James Cameron’s otherworldly odyssey. The fourth Avengers movie already tops out
at a stunning three-hour runtime, and the re-release will apparently be even more demanding
of the audience. But don’t go in expecting the full director’s
cut treatment. According to Marvel Studios president Kevin
Feige, the movie’s not going to include new scenes, at least not before the credits. Speaking to Screen Rant, the super-producer
explained that the Endgame re-release is, Rather than being a re-edited version of the
film, Feige implied that the re-release is more of a, quote, “bit of a marketing push,
with a few new things at the end of the movie.” But what could those new things be? We don’t know, but here are some possibilities:
The re-release could include a deleted scene featuring 13 Reasons Why’s Katherine Langford
as Tony’s grown-up daughter, encountering him in the orange “Soul World” after Tony’s
snap. According to directors Joe and Anthony Russo,
that scene was deleted for being too out-there of a story turn at a critical moment. As Joe Russo told the Happy Sad Confused podcast, There’s also a possibility that this package
might include a previously-unreleased sequence of Luis from the Ant-Man movies recapping
the entire MCU, which Kevin Feige confirmed the existence of during a Reddit “Ask Me Anything”
thread in May. According to Feige, And those are just the possibilities we know
about. The real answer is, nobody knows what Marvel
has planned for the re-release package, but based on Feige’s description, it’s probably
best to temper your expectations. The re-release announcement was even more
surprising considering that Endgame will return to theaters shortly before the July 2nd release
of the next Spider-Man film, Far from Home. But it could actually turn out to be a big
boost for Tom Holland’s next outing as New York’s friendly neighborhood webslinger. This won’t be the first time Marvel has debuted
a new movie against one of its biggest performers. In early 2018, Black Panther and Infinity
War ended up running concurrently in theaters, and both films performed massively well at
the box office without stepping on each other’s toes. And as far as Endgame goes, this won’t even
be the first time it’s running against another one of Marvel’s own. Captain Marvel, which was released over a
month before Endgame, saw a small bump in ticket sales once it was joined in theaters
by the juggernaut sequel. More than any other MCU movie since…ever,
Endgame feels like a real conclusion, wrapping up a story that’s spanned some fans’ whole
childhoods. With both Iron Man and Captain America apparently
out of the roster, it might be tempting for some viewers to want to jump off the train. But while one chapter of the MCU may be ending,
it’s clear that Marvel isn’t ready to bow out of the pop culture spotlight. Re-releasing Endgame puts the movie back in
the news for the summer season, making headlines all over the internet, getting audiences ready
for the final phase 3 movie and beyond. It also keeps the brand name in the news cycle
during the run-up to July’s San Diego Comic-Con and Disney’s D23 Expo in August, at which
the company is expected to roll out big announcements for its upcoming films. So if you’re still wondering when the superhero
bubble is going to burst, you might want to get used to the possibility that it never
will. “You see? No one’s going anywhere.” While some fans were enthused by the news
of Endgame’s theatrical victory lap, it’s hard not to have a cynical view of the announcement,
especially with Feige himself calling the re-release more of a marketing thing than
anything else. After all, just a few days before the announcement,
Anthony Russo told Indiewire that he wasn’t focusing on the box office battle between
Endgame and Avatar. So it can’t help but feel like less of an
artistic move than it is a money grab. But it might well be an effective one. One more weekend with enthusiastic Marvel
fans could be all it takes to close the gap between Avengers and Avatar. But if that happens, who really wins? After its high-profile merger with Fox, Disney
now owns not only Marvel, but Avatar as well. In other words, the company already has the
two highest-grossing movies of all time, they’re just pitting them against each other. “It’s all going the same place.” Another, less obvious winner is actress Zoe
Saldana, who has a prominent role in both franchises. She’s blue, she’s green, she’s a billion-dollar
woman, and she’s come a long way from Crossroads, playing supporting act to Britney Spears. “You’re just jealous.” Check out one of our newest videos right here! Plus, even more Looper videos about the MCU
are coming soon. Subscribe to our YouTube channel and hit the
bell so you don’t miss a single one.


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